Demographics and Audience Analysis

Chapter 12 Activity 5 Page 382 Abstract Here is my response to the legal action 12 question. ACTIVITY 5 5. wherefore is interview analysis alpha? How quarter it help the speaker in a business insertion? What be its limits? Audience analysis is important because it is part of your facility solve in magnitude to ensure that you have completed the appropriate query and homework on who you will be presenting to. The research can embroil anything from age, gender, references size, social class, educational level, cultural background, and occupational consideration.When preparing a business presentation it is important to know your earshot in order to help send a specific message to sell a specific product, or gain a certain business commercial enterprise to expand a merger or can range from solely about anything. The most important thing is knowing who you be lecture to, because in most cases the audience has already done their research on the speaker and ar already prep atomic number 18d with questions and assumptions before the presentation starts.The limitation is only based upon how much you are prepared and have a specific presentation tailored to your specific audience. For example it wouldnt act sense to prepare a speech for a group of electric engineers and then present it to a group of third graders and expect them to earn the material. Here is the text from the ebook over audience analysis. OHair, Dan (2012). In presentational speaking, the mold of finding out about those to whom you will be speaking is termed audience analysis, and it corresponds to the second component of strategic communication assemblageing situational knowledge. When preparing for a presentation, you can research individual members of the audience, organizational factors that affect the audience, and even location, time, or different physical influences. Audience analysis helps you to understand the speaking situation as it unfolds as well as how best to pre pare for the audiences needs and liable(predicate) responses to your message.In other words, effective speakers continue to gather knowledge and monitor the situation throughout the presentation Demographic informationthe audiences size, age, social class, educational level, gender, cultural background, and occupational statusis fundamental to any audience analysis. Demography (the collection and study of much(prenominal) information) is a necessary first step toward establishing more specific and entangled analyses of a target audience. The target audiencethe key decision makers who are members of the general audienceis an important focus for your analysis.You are more likely to succeed by tailoring your ideas, information, and appeals to these audience members. 5 Audience attitudes toward galore(postnominal) social and economic issues can be predicted through careful demographic analysis. For example, if you learn that your audience will be composed of employees in the manufa cturing atom of your companionshipmostly blue-collar males ages 40 to 60 who are league membersyou can conclude that a presentation on why the company should deunionize to encourage new hiring policies will have to be approached with careful preparation and an understanding of possible negative audience response.This is not to say that audience analysis encourages stereotyping or can be ignored if you think you already know, for example, what a typical clerical worker is like. It is vital to approach audience analysis with an open mind because you are likely to discover unthought characteristics of audience members that may provide the key to connecting with them. By analyzing and understanding the implications of the audience analysis, you will have a good sense of how to aim your presentation and what language and imagery to employ.Remember also that it is important to know whether you are speaking to accountants, engineers, marketers, janitors, or a combination of various emp loyee groups. They may any work for your company, but each group has a different office on the organization, and it is also likely to differ from your own. Be sure to interpolate your presentation to accommodate each group because the most successful presentations are those that address every member of the audience and make each somebody feel involved and important. Three categories of audience analysis can be considered when doing a profile.Each of the three categories provides a different starting conduct for thinking about your audiences needs. Audience typeWhy have these people decided to attend your presentation? Audience characteristicsWhat are the religions, education levels, ages, ethnicities, and genders of typical audience members? Environmental characteristicsHow will the setting and purlieu affect the speaking situation? Bibliography OHair, Dan (2012). Strategic Communication in the parentage and Professions 7 (VitalSource Bookshelf), Retrieved from http//online. vitalsource. com/books/9781256085492/id/pg359