Thursday, January 30, 2020
Marketing Strategy and Economic Changes Essay Example for Free
Marketing Strategy and Economic Changes Essay Marketing Strategy and Economic Changes Introduction            Many organizations and business entities have developed and expanded their operations across the world as a result of the great developments which have been experienced in various economies across the world. One of the major issues that have contributed to the growth of organization is their strategies in marketing their products and services so that the consumers are aware of what they are offering. Marketing strategies when implemented properly often bring good returns to a company in terms of increased market share, increased sales as well as increase in the profitability(Larson, 2011).            Failure of a company to have effective marketing strategy can result in failure and collapse of the business since the company is not able to promote its products and influence the purchasing behaviour of the consumers (Parker, 2011). It is important that an organization should formulate a marketing strategy that will enable it realize its objectives and goals in the short and long run. However, there are changes in the economy which may affect the marketing strategies which an organization applies for its products so that it can be able to stay in the market. Economic issues such recession and depression in the economy may force a company or an organization to change the strategies and adopt new ones that will not affect the company negatively. Nike Inc is a multinational organization that deals in sportswear in terms of clothes as well as shoes for all groups of people(Nike: The Future Of Marketing, 2012). Nike Inc            Nike Inc is a worldwide known brand of sportswear designer, manufacturer as well as distributor and seller across the world. The company is known to produce one of the top quality brands of products that are used across different sports in the world. The company has been in the forefront in ensuring that its marketing strategies are effective and capture the market as well as help it stay on top of the competition(Zakrevskaya, Mastracci, 2013). The marketing strategies which the company has been using include brand promotion and commercials with the endorsement of famous celebrities in the sports field. The company uses successful sports professionals, college teams as well as celebrities who they sponsor using their products(Nike: The Future Of Marketing, 2012).            When the successful sports professional such as Michael Jordan are seen by consumers to use the products of the company, there are high chances that the consumers will be influenced to purchase the products since someone that is successful has recommended them and also makes use of them(Larson, 2011). This marketing strategy of using celebrities and successful sports persons builds the notion in consumers that they too can have the same experience as the sports persons that use the same products and also show their association with the persons of their choice. The company has also made use of marketing segmentation as part of its marketing strategy. Nike Inc has majority of the sportsmen as its consumers (Nike: The Future Of Marketing, 2012).            However, changes in the global economy can have negative impacts and influence the marketing strategies of the company. As mentioned earlier, economic factors such as the occurrence of recession, as well as depression are some of the economic factors which can influence and impact the marketing strategies of the company(DATAMONITOR: NIKE, Inc., 2012). The impacts of the economic changes can be analysed in terms of the effect on the competitive advantage of the company, targeting, market segmentation as well as positioning in addition to branding of products. Impacts of Economic Changes Competitive Advantage            Economic recession and depression are the major economic changes that can greatly affect the marketing strategies that Nike Inc applies. During the economic recession and depression, it means that there is less supply of cash and that people do not have enough to sustain their normal purchasingbehaviour(Zakrevskaya, Mastracci, 2013). The products that Nike Inc offers to the consumers, especially the sportsmen are often of high price. Recession and depression will mean that the company will have to look for new marketing strategies which can still help sustain its profitability. Sponsoring of the sportsmen is the primary marketing strategy which the company has used for many years and has been seen to be effective (OnurTaÅŸ, CunedioÄŸlu, 2014).            Therefore, during recession and depression, Nike Inc will be forced to forgo some of the sponsorships since it will not be able to sustain the sponsorships which are often free to the athletes in return for the athletes wearing the brands of the company(DATAMONITOR: NIKE, Inc., 2012). The company would want to reduce its costs in sponsoring during the recessions and depression since many people at this time do not have enough funds to spare which they can spend on high-end products such as those of Nike. Companies that produce substitute products which are cheaper will have an added advantage compared to Nike (Groucutt, Forsyth, Leadley, 2004). Consumers would want to purchase less of the high-end products hence accusing Nike Inc to lose its competitive advantage to the competitors that offer cheaper products. Segmentation, Targeting and Positioning            Nike Inc is a well-known brand and often uses marketing segmentation as a way of promoting is products. The market segment that the company has engaged in is the sportsmen segment in the market (DATAMONITOR: NIKE, Inc., 2012). The primary target has been athletes and people that engage in sporting activities across the world from different age groups. This means that the company relies heavily on sports to promote and sell its products. Therefore, when there is economic recession and depression, the company may want to adapt a new market segment, that of those that are not involved in sports(OnurTaÅŸ, CunedioÄŸlu, 2014). However, the marketing segmentation and targeting of the non-sporting groups will mean that the company has to adjust the pricing of its products.            Furthermore, the targeting strategy of the company will be affected negatively since it will need to change from just sponsorship of the sportsmen but also to check on diversity of its products. Under positioning in the market, Nike Inc has been able to position itself strategically across the globe in many countries(Zakrevskaya, Mastracci, 2013). The company operates in different countries hence has a global presence which is good for the company. The economic recession and depression will not have a major impact on the positioning of the company as it already has a global presence. However, it may have to look at other markets that are developing where the market may not be greatly affected by the changes in the global economy(MacEwan, Miller, 2011). Branding            The other aspect of marketing strategy that may be affected by the negative economic changes in the global economy is branding. Nike Inc has been observed to have a strong brand that commands a huge market share as compared to other competitors(Lee, Ha, 2012). The branding of the company’s product will not be affected since the company has a fully established brand that is well known and has a great market share in sports. Impact on Consumer Behaviour            Changes in the global economy, especially issues such as recession and depression in the economy will have an impact on the consumer behaviour and how they make their purchasing decisions; especially regarding the products of Nike Inc(MacEwan, Miller, 2011). Consumers depend on their income to purchase products and when the global economy faces issue such as recession and depression, their income is likely to be affected. Therefore, the consumers in this case will shy away from high-end products since they are expensive.            According to the law of demand, when the price of an item is high, there are chances that the demand may decline. Income is a determinant factor hence the purchasing behaviour of the consumers will change with consumers seeking for more urgent needs such as food and clothing and other needs instead of spending their money on sportswear (Zakrevskaya, Mastracci, 2013). Therefore, Nike will be forced to seek alternative marketing strategy which will still appeal to the consumers such as offering of discounts and providing affordable products. Consumers during recession and depression will often seek for substitute products that can still function the same way as the primary product hence they will opt to purchase other types of clothing that can still perform the functions of Nike products. Growth Opportunities            The global economy is constantly experiencing growth which continues to create opportunities for many companies in the world, Nike Inc included, to grow and expand on their business. Nike Inc has potential for growth in various areas based on the technological developments which have continued to increase innovation and creativity (MacEwan, Miller, 2011). Furthermore, the many policies in various countries on business have been changed to open up borders for international trade in various countries across the world which means an increase in the potential market for the products of the company. The growth opportunities that the company has include the growing global market for footwear as well as the growing opportunity in online retail. Global footwear market            Over the recent years, there has been tremendous growth that has been experienced in the global market on footwear which provides Nike with an excellent opportunity to grow its business (NIKE, Inc. SWOT Analysis, 2014). The company has a strong brand portfolio as well as strong marketing strategies which if properly managed will enhance the business. As mentioned, there has been a lot of reduction in trade barriers in many countries across the world through trade treaties which have opened up new markets especially bin developing countries.            The global market for footwear has grown over the years and in the year 2012; the revenue generated amounted to about $256.6 billion. The European markets as well as the Asian markets have also experienced growth over the years which provide a great opportunity for the growth of the company (Lee, Ha, 2012). The global footwear market is poised to grow a lot and hence Nike should take up the opportunity since there is a growing demand among consumers for footwear products that are comfortable. Online Retail            The other growth opportunity that Nike Inc has is online retailing. Over the years, there has been a growing trend among consumers to make purchases online as a result of the technological as well as the development of the internet(NIKE, Inc. SWOT Analysis, 2014). Consumers over the recent past have been seen to prefer online purchasing which they consider to be affordable, efficient as well as convenient. Therefore, Nike Inc, through its website and creation of an online store for its products, can growth in the future (Larson, 2011). References DATAMONITOR: NIKE, Inc. (2012). NIKE, Inc. SWOT Analysis, 1-10. Groucutt, J., Forsyth, P., Leadley, P. (2004).Marketing: Essential principles, new realities. London [u.a.: Kogan Page. Larson, D. (2011). Global Brand Management Nikes Global Brand.ISM Journal OfInternational Business, 1(3), 1-14. Lee, K., Ha, I. â€Å".(2012). Exploring the Impacts of Key Economic Indicators and Economic Recessions in the Restaurant Industry.Journal Of Hospitality Marketing Management, 21(3), 330-343 MacEwan, A., Miller, J. A. (2011).Economic collapse, economic change: Getting to the roots of the crisis. Armonk, N.Y: M.E. Sharpe. NIKE, Inc. SWOT Analysis. (2014). NIKE, Inc. SWOT Analysis, 1-8. Nike: The Future Of Marketing. (2012). Marketing (00253650), 28. OnurTaÅŸ, B. K., CunedioÄŸlu, H. E. (2014). HOW CAN RECESSIONS BE BROUGHT TO AN END? EFFECTS OF MACROECONOMIC POLICY ACTIONS ON DURATIONS OF RECESSIONS.Journal Of Applied Economics, 17(1), 179-198. Parker, J. A. (2011).On Measuring the Effects of Fiscal Policy in Recessions.Journal OfEconomic Literature, 49(3), 703-718. Zakrevskaya, O., Mastracci, S. (2013). Differential Effects of the Great Recession by Household Type.Challenge (05775132), 56(6), 87-114. Source document
Tuesday, January 21, 2020
Defending Organized Religion and Kierkegaard’s Anti-Climacus :: Essays Papers
Defending Organized Religion and Kierkegaard’s Anti-Climacus Practice in Christianity, written by the pseudonym[1] of Anti-Climacus, describes the ideal Christian life from the perspective of the ideal Christian. ‘Anti-’ in the sense of ‘Anti-Climacus’ is not an indication of opposition (to Climacus, the ‘devoutly non-Christian’ ethicist and editor of Either/Or whose esthetic sense was particularly keen). Rather, â€Å"Anti-†is an older form of â€Å"ante†, meaning ‘before’ both in the sense of time and in the sense of rank. Anti-Climacus is the perfect Christian; this was useful to Kierkegaard, who could not claim that distinction for himself. Practice in Christianity deals harshly with the Church’s homogenization of Christianity by removing its â€Å"offensiveness.†This paper will examine and analyze several passages from Practice in Christianity, draw parallels between the inoffensive Church of Denmark in the mid-19th century and both the charismatic and â€Å"High-Church†[2] traditions of worship in the United States today, and suggest criteria for sincere, â€Å"offensive†worship in an organized church. Now when John heard in prison about the deeds of the Christ, he sent word by his disciples and said to him, â€Å"Are you he who is to come, or shall we look for another?†And Jesus answered them, â€Å"Go and tell John what you hear and see: the blind receive their sight and the lame walk, lepers are cleansed and the deaf hear, and the dead are raised up, and the poor have good news preached to them. And blessed is he who takes no offense at me.†-Matthew 11:2-6; RSV â€Å"The possibility of offense is the crossroad, or it is like standing at the crossroad†¦one never come to faith except from the possibility of offense.†-Anti-Climacus; Practice in Christianity, pg. 81 What is offensive about Christianity? Surely such a question is absurd, even blasphemous! The word â€Å"Christianity†implies to many people a lifestyle characterized by altruism, kindness, mercy and sincere loveâ€â€even after centuries of monarchs and murderers alike have used â€Å"Christianity†as an excuse for a variety of causes. Consider also the Christian’s devotion to God and attempted emulation of Christâ€â€it is surely impossible to take umbrage at this patently inoffensive way of life. This argument makes great sense to many who call themselves â€Å"Christians.†Indeed, the concept of Christianity as a belief system is unlikely to offend many. The practice of Christianity, on the other hand, is particularly offensive, albeit not in the sense in which â€Å"offensive†is particularly used.
Monday, January 13, 2020
Bailey’s Cafe
Bailey’s Cafe is a collection of deeply moving personal stories from (mainly) women deeply scared by life. Author Gloria Naylor reveals an extraordinary ability to imagine, create and relate the stories of half dozen people nearly destroyed by their pasts, yet getting some glimmer of hope in Eve’s boarding house, arrived at via Bailey’s Cafe. Naylor’s characters are desperately seeking salvation, or they will perish by their own evils that they have experienced in their lives. One such character in need is Sadie, whose violent childhood at the hands of a drug-addicted prostitute mother leads her to seek quiet and cleanliness. Bailey's Cafe is a sleazy little dive on the edge of nowhere, run by a guy who answers to the name of Baile wife, Nadine. They specialize in bad food and lost hopes, catering to a series of vividly drawn characters, all of whom have come to the end of a bitter road. In the first few lines, Bailey tells us that he was distraught at the horrors of combat and the destitution of war, and when he reached the point of giving in, he found this mysterious cafe, and began anew. His experience is not unlike the other characters in the play. They all reach Bailey’s Cafe in the hopes of not being served a hot meal, but to regain something that was lost to them. A character who I liked the most is Sadie, who tried to win her abusive mother's love by being the best, Syed 2 cleanest girl in the world. Yet after Sadie's dream of having a home of her own is hopelessly thwarted, she escapes into alcoholism and works as a whore, earning only enough to support her habit of cheap wine. Until she was four she thought her name was the one the coat hanger missed. When she did ask her mother what her name was her beat her viciously screaming â€Å"Sadie, Sadie, Sadie. †At this young age she learned that the only way out of her situation was to love. â€Å"She didn’t know she loved this empty woman in order to survive. †(Naylor, 42) Sadie was an aging wino and prostitute. Born only because her mother had botched an abortion, Sadie spent forty years of her life trying to find approval and love, first from her mother, then from an elderly husband. After losing the home that had become her reason for existing, Sadie began to drink. Her wine dreams have become so fulfilling that when she finally is offered love, she chooses illusion instead. She knew the difference in the way her mother treated her and the way other parents treated their children had to be her fault so she tried to be as good as she could. Her mother forced her to become a prostitute at the age of thirteen and when she had her first abortion her mother had the doctor sterilize her. After mother died she married the man who delivered the wood in whore house. He was like her mother so she kept his house clean and was always quiet. She always dreamt of having a house with a garden as a young girl and when her geraniums bloomed she had the garden she needed to complete dream. Syed 3 Sadie has suffered from the beginning till the end of her life. She was very strong and bold who had never given up. She sold everything she has and finally begins to sell herself. Bailey's Cafe isn't defined by just one character, but rather its world, a way station on the edge of any city anywhere, the place before there's no more places. This is a novel which depends greatly on the observations of a forthright unsophisticated who describes himself, dispiritingly, as ‘majoring in Life'. it is good for getting a feel of what is really out there and that no one is perfect it really shows you that you can find help in anything and that when you least it expect it and you’re at the bottom something is bound to come by and pick you up.
Sunday, January 5, 2020
Causal Factors - 1311 Words
SPE 357 – Characteristics of Emotional/Behavioral Disabilities and Strategies to Teach Individuals with EBD Professor Karen Moeller Causal Factors Tamika Camano Emotional and Behavioral disorders can result from one or any number of combinations of causal factors from the students biological, familial, cultural, or educational background and/or environment. This essay will discuss causal factors, the implications, and possible mitigation regarding EBD students. Biological factors are responsible for certain conditions that are the cause of certain emotional and behavioral disorders. Whether or not the parent was using recreational drugs while pregnant or if they have a history of mental illness can have an effect on the student†¦show more content†¦Certain behaviors and attitudes that are modeled and accepted in the student’s culture may not be acceptable attitudes and behaviors in the classroom. (Emotional and Behavioral Disorders: Causes and Prevention) Observation and testing are the key ways utilized to identify the causal factor for EBD. Teachers can play a large role in identifying this problem by their observation of the student. A student who does not deal with problems or is having problems that are not appropriate for their age group, but a much lower age group, would be identified as a student possibly having EBD and in need of further evaluation. The Student Risk Screening Scale and the Systematic Screening for Behavior Disorders are two assessments that can help identify a student with EBD. (Emotional and Behavioral Disorders: Causes and Prevention) When evaluating students with mental health issues, it is best to utilize questionnaires developed by The Fourth Edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM IV) (Causal Factors for Emotional Disorders). These causal factors can impact the student with EBD in various ways. 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